Alaska Airlines currently provides a flexible cancellation policy for most bookings, allowing customers to cancel their flights without incurring a fee. This applies to all tickets purchased directly through the airline, including both standard and non-refundable fares. If you cancel within 24 hours of booking, you'll generally receive a full refund, provided your flight is scheduled at least 2 days away. For cancellations made after 24 hours, the airline may offer travel credit, depending on the fare rules and any changes to your flight. It's important to verify the latest policies, as they may change based on special conditions like travel disruptions or promotions.